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Fidelius finds its feet on the West Highland Way
http://www.caledonianchallenge.com/event/
On the 16th and 17th June, a team of 11 Fidelius employees set out on the Caledonian challenge. The route took us from Fort William along the West Highland Way to Ardlui on the shores of Loch Lomond, a total distance of 54miles in 24 hours.
We thank all our friends, family and sponsors who donated generously to our cause and helped us to raise over £4000 for the Scottish Foundation, British Heart Foundation and the NSPCC.
Here’s a quick summary of the event
Team 1 Alan Phillips; Simon Fell and Chris Bence
Team 2 Andy Hopper; Jason Daines; Tracey Daines; Roz Harwood
Support Team: Dave Watts; Trudi Windley; Mark West-Price
The 2 teams set of from the start line, Team 1 at a sprint and Team 2 at a less vigorous pace.
The first 3 stages of the event were tough going but we were determined not to be beaten. We conquered the dreaded devils staircase and following a quick pit stop at the checkpoints we set out toward our first major milestone, checkpoint 3, 30 miles and a Bronze Medal!
As we set off from Checkpoint 3, the sun began to set and everyone started to suffer, the 12 miles to check point 4 seemed a long way in the dark. Team 1 was losing momentum and both Alan and Chris slowed their pace, leaving Simon to carry on reaching checkpoint 4 nearly 3 hours in front of Team 2.
Checkpoint 4 was like a huge medical centre, over 1/3 of the participants in the event withdrew at this point, and all of them required treatment. It was here that Chris, Alan, Andy and Roz all decided to retire from the event. Many thanks to our support team for their care and attention, they were truly magnificent!
Congratulations go to Simon – who finished the event in a very impressive 20hours and to Jason and Tracey who finished in 23 hours 53 minutes. They had conquered the Caledonian challenge.
Congratulations also go to our support team who also with no sleep provided outstanding support to the weary walkers. Thank You!
The results of the event are as follows
Chris Bence – Bronze Medal (completed 40 miles)
Alan Phillips, Andy Hopper and Roz Harwood – Silver Medal (completed 42 miles)
Simon Fell, Jason and Tracey Daines – Gold Medal (completed 54 miles)
Re-launching the Fidelius Brand
Reflecting the dramatic changes within the business, Fidelius are proud to launch their new corporate identity. The new look is the result of a comprehensive re-branding project undertaken with TSL, the Bath based marketing services company.
Alan Phillips Managing Director of Fidelius Ltd said “This is an exciting period of growth for Fidelius Group. We are committed to delivering the highest possible service to our new and existing clients by product and service innovation. TSL represent the same values as Fidelius and have not only been instrumental in our innovative re-branding but have been retained to assist us develop our growth plans through strategic marketing.
Darren Clare, Managing Director of TSL said – “We have enjoyed the challenge of communicating the unique approach Fidelius bring to a highly competitive marketplace. We look forward to a successful partnership in the future and supporting Fidelius with their growth plans”